Zurich Airport, 1st July 2022
Edelweiss presents Airbus A320 with special livery
The aircraft's livery symbolises the helping hands of the Lufthansa Group aid organisation help alliance and Edelweiss. The Airbus A320 HB-JLT is christened "Madrisa". Edelweiss' short-haul fleet grows to 12 aircraft.
The latest addition to the Edelweiss fleet has an unusual design. The familiar red nose and the red background on the tail fin have been replaced by countless red hands. They symbolize the helping hands of the Lufthansa Group aid organization help alliance and of Edelweiss. Both organizations have maintained a close partnership for five years: "help alliance and Edelweiss jointly support social projects at Edelweiss holiday destinations. In recent years, our joint commitment has enabled us to help young people in Costa Rica, Vietnam, South Africa and Sri Lanka in particular to lead better lives through various projects," says Bernd Bauer, CEO of Edelweiss.
The Edelweiss Airbus A320 HB-JLT is the first aircraft of a Lufthansa Group airline to fly in a dedicated design in connection with the help alliance. "The aircraft is intended to draw attention to our worldwide social commitment and to help our non-profit organization become even better known. The future of young people living in poverty is our most important destination," said Andrea Pernkopf, managing director of the help alliance.
HB-JLT to be christened "Madrisa"
For the past six years, Switzerland's leading leisure airline has been naming its aircraft after regions where the alpine flower is native, in keeping with the motto "Where Edelweiss is at home". The aircraft will be christened "Madrisa" and is already the third aircraft to be named after a region in the canton of Graubünden.
Roger Kunz, Delegate of the Board of Directors of Klosters-Madrisa Bergbahnen AG, is pleased that his region is being carried out into the world: "We have a wonderful habitat for the Alpine flower Edelweiss and we also offer our guests recreation, a unique experience and warm hospitality. This makes the collaboration a perfect fit." The official christening of the HB-JLT will take place at a later date.
The aircraft will be en route to all Edelweiss short- and medium-haul holiday destinations with immediate effect. Another aircraft of the same type will join Edelweiss in the next few days; this one, however, will have the usual livery. Edelweiss will then have 12 Airbus A320s in its fleet.
Information about help alliance
help alliance is the aid organization of the Lufthansa Group. The non-profit GmbH currently bundles more than 50 projects worldwide under its umbrella. These are primarily intended to give young people access to education and to enable them to lead a self-determined life. In addition to the focus on education, help alliance promotes entrepreneurship. In recent years, around 150 projects have been supported. All project contents are based on the strict standards of the UN Conventions on the Rights of the Child and in particular on the global Sustainable Development Goals (SDGs) "Quality Education" (SDG 4) and "Decent Work and Economic Growth" (SDG 8). The projects are financed exclusively by donations.
Information about Madrisa
Madrisa is a mountain area near Klosters with the Madrisahorn at 2,826 m above sea level and a sunny plateau at 1887 m with a fantastic panoramic view (220°) of the alpine landscape. Here you will find the main attractions Madrisa-Hof and the Restaurant Madrisa-Alp, both with a wide range of gastronomic and event offers, as well as Madrisa-Land (play infrastructure for children and families) and an extensive skiing and hiking infrastructure.
The pleasure mountain in Davos Klosters welcomes its guests with great cordiality and top-class gastronomy. The modern adventure infrastructure in a family atmosphere offers unforgettable moments for all generations in summer and winter.
Edelweiss is Switzerland’s leading leisure travel airline and flies to the most beautiful destinations in the world. The airline reliably ensures a pleasant and carefree travel time to the holiday destination and looks after the safety and well-being of its guests with commitment and cordiality. Edelweiss is a sister company of Swiss International Air Lines (SWISS) and a member of the Lufthansa Group.
Head of Corporate Communications
Edelweiss Air AG