Zurich Airport, 1st December 2016
Exclusive “Glarnertüechli” to Accessorise the Red Jacket
On Thursday, 1st December, Switzerland’s leading leisure travel airline held not only a ceremony to name its first Airbus A340 “Melchsee-Frutt“, but also presented a further significant novelty: for the first time in twenty years, the Edelweiss crew uniforms have undergone a complete redesign. The new look was created by Swiss designer Alexandra Pfister.
Starting on 1st December, Edelweiss flight attendants and pilots will be welcoming passengers on board in their new uniforms. The new attire was designed by the ASANDRI design studio in Zurich. “The entire look is more modern,” says designer Alexandra Pfister of the new uniforms. “The lines are more svelte for both women and men, which means the uniforms have a more fitted waist. The idea is for the Edelweiss Crew to create a likeable, modern and competent first impression with passengers. In addition, it is important that the uniforms are suitable for everyday use. Just looking chic is not enough.”
Swissness reflected in the accessories
The designer placed particular emphasis on creating a connection to Switzerland. To that end, the ladies’ red jackets are still an important component of the uniform. The jackets are made of Loden cloth -a thick, shaping woven fabric of carded wool- and feature attractive horn buttons. These details give the jacket a natural flair and emphasise the connection to Swiss traditions. The accessories, including the apron, the tie and the scarf, also stand for Swissness.
The scarf constitutes a special highlight, because it is a modern version of the “Glarnertüechli” (a traditional scarf from the canton of Glarus). Designer Alexandra Pfister reinterpreted the well-known scarf and created a versatile version that perfects the overall look of the new uniforms: “What makes it special is that the scarf can be tied in many different ways,” Alexandra Pfister explains. “It looks different because the three design elements –lines, dots and Edelweiss flower- alter depending on how the scarf is tied.” In keeping with its origins, the Edelweiss-Glarnertüechli is produced by the long-established company Mitloedi Textildruck AG in the canton of Glarus. So next time passengers are welcomed on board with a warm “Grüezi“ (Swiss-German for “Hello“), they are invited to take a closer look at the new Edelweiss uniforms – and take note of how the scarves are tied.
The new uniforms are a logical consequence of the airline’s overall growth strategy, says Edelweiss CEO Bern Bauer: ”We have given our aircraft a makeover, both inside and out. So it was only logical that our Cabin Crew should also be given a new look. Edelweiss’s new appearance is very consistent – and seamless!“ In tandem with the addition of a new A340 and the expansion of the route network, Edelweiss is now looking for additional flight staff to meet the needs of its growing fleet.
Head of Corporate Communications
Edelweiss Air AG