Written in huge white letters at the entrance to Erriadh is “The Hood”, an art installation by the artist Rodolphe Cintorino, which gave the entire project its name. Locals also know the village by the Arabic name El Haar Sghira, “the little neighbourhood”, which has seen quite a transformation. On the one hand, in interpersonal terms, because the project brought the villagers together with roughly 150 artists from 30 countries. Many of the neighbours were also given an artistic say in the process. On the other hand, of course, visually, as Erriadh has become a very colourful village since more than 250 works of art now adorn houses and walls.